Air Travel

PUBLISHED MAY 10, 2014

TRAVEL

Mile-high luxury

In their increasingly competitive industry, airlines looking to differentiate themselves from rivals are raising the wow factor in premium offerings to stand out. By Tay Suan Chiang

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LAP OF COMFORT
(Above) The Residence by Etihad comes with its own living room, a separate bedroom and en suite shower room. - PHOTO: ETIHAD AIRWAYS

FLYING from point A to point B by private jet? That's so last year. The latest way to jetset in style for the well-heeled traveller is on The Residence by Etihad. United Arab Emirates' national carrier, Etihad Airways, recently unveiled The Residence, the world's most luxurious living space in the air.

The Residence, onboard an A380 aircraft, comes with its own living room, a separate bedroom and en suite shower room. Guests will also have their own dedicated, Savoy Butler Academy-trained butler.

The Residence will debut in January 2015 from Abu Dhabi to London, and will subsequently expand to other routes by end-2015.

Peter Baumgartner, Etihad Airways chief commercial officer, says: "As a fast-growing Mideast luxury airline, well-known for its luxury travel offerings, Etihad Airways is looking to set itself apart from the rest of the industry with products unparalleled in style and quality to cater to the individual tastes of every VIP traveller."